IN ITALY Store

Specializing in genuine Italian clothing and accessories brands, IN ITALY is committed to promoting slow fashion and authentic Made in Italy craftsmanship without compromise.

Located in the heart of Mount Maunganui, Tauranga, IN ITALY store is a must-visit destination for those seeking high-quality and sustainable fashion in one of the most iconic places in New Zealand.

At IN ITALY, we offer a refined selection of premium clothing and accessories, sourced exclusively from authentic Italian brands, because "Made in Italy" is more than just a label to us. It’s a promise of genuine quality, timeless design, and ethical craftsmanship.

True quality may come at a higher price, but it reflects the care, tradition, and artisanal work behind every piece. In a market filled with mass-produced lookalikes and “Italian-sounding” brands, we stay true to the essence of Italian fashion—authentic, honest, and beautifully made.

We proudly offer a refined selection of high-quality natural fabrics, including pure linen, crisp cotton, soft cashmere, fine merino wool, and luxurious silk, viscose, and bamboo. Every piece is thoughtfully crafted with exceptional attention to detail, combining comfort, elegance, and enduring style.

From effortless linen dresses to elegant knitwear, tailored trousers, Italian leather bags, luxurious scarves, and Murano glass jewelry, IN ITALY brings you the finest of Italy’s fashion heritage, right here in Mount Maunganui.

Our friendly and knowledgeable team is always on hand to provide personalized styling advice and help you put together outfits that feel as good as they look. Whether you're shopping for a special occasion or elevating your everyday wardrobe, we’re here to make it a truly enjoyable experience.

If you're a Tauranga local or just visiting, come and visit IN ITALY timeless style to explore authentic Italian fashion.

Visit IN ITALY at 245 Maunganui Road, Mount Maunganui (opposite Coronation Park).

See you at the Mount soon.

Ciao!