Ciao and welcome IN ITALY!

IN ITALY was founded in 2017 by Simona Caracausi, director of the company, with the mission to promote slow fashion and that genuine Made in Italy famous all around the world for quality, design, traditional craftsmanship and attention to details.

Simona Caracausi - IN ITALY director

As many small businesses we started our journey with markets, passing through fairs, pop up shop dealing with the covid19 crisis in the meantime.


In August 2022, IN ITALY team seized the opportunity to rent a shop that met all the requirements the brand was looking for, ultimately opening its first physical store in the iconic main street of Mount Maunganui.


IN ITALY vision is to prioritize quality rather than quantity and help women discover the beauty of wearing exclusive clothing produced in limited edition and made with care, attention to detail and are able to last for years.

IN ITALY business model is B2B and B2C, we supply several shops all around New Zealand and sell to customers through our IN ITALY store and e-commerce.

Simona’s business idea started from the combination of love and knowledge of the New Zealand fashion industry and from the desire to take on a new entrepreneurial activity after a series of experiences as store manager and sale representative inside the NZ fashion field.

Simona was born in Palermo and her parents are currently well-respected fabrics traders in the city center of the Sicilian Capital.

She worked as manager in the family shop for more than 10 years and thanks to that experience, she enhanced her skills in business management, marketing and customers service becoming, at the same time, an expert of fabrics.
In 2014, she decided to go to New Zealand to challenge herself with an international experience. She fell in love with this stunning country but during her permanence she noticed that one part of her heart was still in Italy, linked with her passion for new fashion trends.

Following this feeling a new Idea arose "to combine her love for fashion with a market request of quality Italian clothing and accessories". 

The result is IN ITALY, a fashion store able to offers a wide selection of exclusive clothing design and accessories brands, to customers who appreciate quality and style.

See you at the Mount soon.