Ciao e Benvenuti su IN ITALY !
IN ITALY was founded in 2017 by Simona Caracausi, founder and CEO of the company. Her business idea started from the combination of love and knowledge of the fashion industry and from the desire to take on a new entrepreneurial activity.
Simona was born in Palermo and her parents are currently well-respected fabrics traders in the city centre of the Sicilian Capital.
She worked as manager in the family shop for more than 10 years and thanks to that experience, she enhanced her skills in business management, marketing and customers service becoming, at the same time, an expert of fabrics.
In 2014, she decided to go to New Zealand to challenge herself with an international experience. She fell in love with this stunning country but during her permanence she noticed that one part of her heart was still in Italy, linked with her passion for new fashion trends.
Following this feeling a new Idea arose "to combine her love for fashion with a market request of original Italian and European stylish products".
IN ITALY business model is B2B and B2C and all our items are carefully selected in order to offer something unique to wear with an excellent ratio quality price.
In Italy's aim is to provide an amazing customer experience offering a range of authentic, trendy, elegant and innovative fashion products as walking through the best Italian boutiques.