IN ITALY is the wholesale representative for the brand Garcia in North of New Zealand. Email us at simona@initaly.co.nz or call 027 30 48 325 for look-book and info.

It’s 1972 when Maurizio and Isabella open one of the very first denim factories in Urbania (Italy) a place later known as The jeans valley.

Is there that Maurizio’s passion for craftsmanship and beautiful jeans comes to life. Besides producing jeans for well-known brands, Maurizio decides to set up his own label and names it as the love of his life, Isabella Garcia.

Garcia is a brand for relaxed and confident individuals looking for a life filled with excitement, enjoyment and character - something called the good life.The Garcia modern wardrobe is ready to wear, relaxed, comfortable and reassuringly affordable. 

With 25 flagship stores, franchise and more then 3000 multi-brand stores where the brand is distributed, Garcia is a leading fashion brand in Europe.